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Work Experience

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PilotoMail

July 2021 to present

Managed the entire product design process, ensuring it met user needs and business goals.
Collaborate with Engineering, Marketing, and Customer Success to drive strategy, product decisions, and roadmap priorities
Conducted user interviews to gather insights, directly informing and enhancing design improvements.
Developed design systems for consistency and created user-friendly interfaces for web and mobile applications.
Served as a key resource, enhancing processes by designing flows and experiences involving other teams.

BrainHi

October 2019 to April 2021

Collaborated with cross-functional teams to deliver user-centric designs aligned with business goals.
Led the rollout of BrainHi's v2, transitioning 90% of users within 6 months with minimal disruption.
Defined design strategy and reviews for consistency and quality.
Improved data visibility with metrics dashboards and event tracking on Mixpanel.
All this contributed to BrainHi's growth from $360k to $1.2M ARR in a year.

Explority

December 2018 to December 2019

Transformed database hierarchy into intuitive design structures, enhancing user navigation.
Designed and tested customizable onboarding funnels to optimize user experience.
Led the development and implementation of the design system, ensuring consistency across the platform.

Colmena66

April 2018 to October 2019

Revamped email templates and marketing materials, boosting CTR by 24%.
Developed a brand guide for consistent design across platforms, enhancing brand recognition.
Designed print and digital assets for the marketing team, driving increased engagement and campaign success.